More Consistent Color And Contrast From Any Seats The IPS 4K panel in LG UHD TV delivers rich colors and strong contrast that remain consistent at wider viewing angles.

Active HDR Expanding Your HDR Choices Active HDR analyzes and optimizes HDR10 and HLG content for an even more striking and breathtaking HDR experience. With LG TV’s exclusive processing for HDR10 and HLG, viewers have more HDR content choices.

Contrast Booster For HDR-Like Viewing LG's HDR Effect uses unique image processing that transforms standard dynamic range content to emulate HDR quality by boosting the contrast for an HDR-like viewing experience.

The Science Of Light Control Ultra Luminance and Local Dimming improve brightness and enhance detail by adjusting the backlight and dividing the image into blocks of individualized contrast.

Upscale The Resolution To 4K Quality LG’s 4K Upscaler boosts resolution to near 4K quality through ultimate image processing technology.

Surround Yourself In Rich Sound Let yourself be transported by LG’s newest and most advanced simulated surround sound from virtual seven channels for superior immersion.