Big screen. Huge impact. The larger display enhances the entire experience, making Apple Watch easier to use and read. Series 7 represents our biggest and brightest thinking yet. The challenge was to create a bigger display while barely expanding the dimensions of the watch itself. To do so, the display was completely re‑engineered reducing the borders by 40%, which allows for nearly 20% more screen area than Series 6. Over 50% more screen than Series 3. That’s something to smile about. Always-On Retina display. A brighter view of you. You don’t need to raise your wrist or touch the screen to see the time or other information and complications on your watch face, because the display is always on. And now, it’s 70% brighter indoors when your wrist is down. Smooth and continuous. The edge of design. A subtle wraparound effect is created by refracted light at the edge of the display for a seamless integration with the case. Tap. Type. Swipe. Across the system, buttons have been redesigned to take advantage of the larger display. So using apps like Calculator, Stopwatch and Timer is easier than ever. An Apple Watch first — a new QWERTY keyboard lets you tap or slide from letter to letter with QuickPath. It uses machine learning to predict the word you’re typing. Use Scribble to write letters on your screen and compose a text or email. The larger display makes it faster and easier for all finger types. Series 7 is the most durable Apple Watch ever built. Fundamental design changes were needed to achieve the vision of the larger Always-On Retina display. These same innovations also helped make the most crack-resistant front crystal yet. Measure your blood oxygen level with a revolutionary sensor and app. Take an ECG anytime, anywhere. Check your heart rate. Along with other innovations like mindfulness and sleep tracking to keep you healthy from head to toe. Series 7 puts more health insights in sight. Massively motivating. Tap into dozens of workouts. Track all the ways you move. Keep moving with 75 million songs on Apple Music. Series 7 gives it everything. And thanks to the larger display, you’ll see all your progress and metrics more quickly and clearly, in and out of the water. Let’s go. There’s more in there. Fitness that revolves around you. Squat, serve, stride, you name it — Apple Watch has a workout for it. And now, there are Tai Chi and Pilates to get your endorphins going. The starting line is on your wrist. Cycling finds a whole new gear. Apple Watch now automatically detects when you begin pedalling and reminds you to start a workout. Fall detection, now optimised for cycling and other workouts, can call emergency services if you take a spill.7 And to help you keep your eyes on the road, a voice feedback feature announces workout milestones, like speed, distance and more. For e-bikes, an improved algorithm more accurately calculates calories. Everything you need. Everywhere you go. Just put on your Apple Watch and take off. Series 7 keeps all the things you care about front and centre with its larger screen. And with available cellular, you can stay connected to your family, friends, music, notifications, photos and more — even when you don’t have your phone. The freedom of cellular. Take a call from the trail. Text a smiley face to your friends stuck in the office. Apple Watch with cellular gives you all the right connections. Feel free to leave your phone at home. Wallet keeps it all in one place. Store your boarding pass, movie tickets or rewards cards for easy access. With the Wallet app, you’ve got everything important in one location. Perfect when you’re all over the place. Apps specifically designed to do everything. With access to thousands of apps from the App Store right on your wrist, Apple Watch is the perfect personal device for whatever you love to do. Surfing, photography, astronomy, you name it. Just download the app straight to your Apple Watch and you’ve got everything you need right at hand.